Fort Worth, TX

I didn't end up here.
I'm from here.

Fort Worth born and raised. And after 25+ years at the intersection of business operations and technology, the question that's followed me through every role is the same one: how do you make a growing organization actually work?

Adair Taulbee — Founder, Adair & Co

Adair Taulbee

Founder, Adair & Co

Hometown

Fort Worth, TX — born & raised

Serves

North Texas & the greater Fort Worth area

Experience

25+ years across operations & technology

Path

Operator → Technologist → Entrepreneur → Advisor

Certifications

Microsoft Certified · ITIL Certified

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My story

How do you make a growing organization actually work?

That question has followed me through 25+ years at the intersection of business operations and technology — from technical support, through infrastructure and helpdesk leadership, application support, product management, enterprise IT and ITIL process implementation, and technology leadership, into operations, consulting, entrepreneurship, AI, and cybersecurity. Those aren't disconnected résumé chapters. They're the same question asked from a different seat every time.

I've also founded and co-founded businesses myself — including a fintech SaaS company — which means I've personally worn the sales, delivery, operations, finance, technology, marketing, customer service, hiring, and prioritization hats. That's not theoretical experience. It's what lets me give you a straight answer about cost, timing, capacity, complexity, and competing priorities, because I've had to weigh those same trade-offs with my own money and my own team.

My deep experience spans tax and accounting software and publications, home building, third-party logistics, fintech SaaS, IT service providers and MSPs, and home care — with broader advisory exposure to other owner-led service businesses. The industries change. The patterns often don't: knowledge trapped in people's heads, broken handoffs, unclear ownership, manual work, underused technology, inconsistent execution, and an owner acting as the connective tissue holding it all together.

Every business is now a technology business to some degree, and AI accelerates what's possible — but it doesn't replace the need for good people, process, systems, and traditional technology done well. My approach is to leverage AI where work is repeatable and doesn't require human judgment, freeing people for the work where relationships, expertise, and judgment matter most. The goal is putting the work in the right place, whether that's a person, a process, existing technology, automation, or AI.

I grew up in Fort Worth with a father who spent his career on the flight line — starting at General Dynamics and retiring from what had by then become Lockheed Martin. Growing up around that world, flight terminology became part of how I think, which is probably why Takeoff resonates as the standard for where I like to take businesses: the work isn't done until there's real operational lift.

Today that means helping growing businesses in North Texas and beyond get their operations, systems, technology, and AI actually working together — using AI extensively in our own operation, which means we implement what we live inside daily, not what we theorize about.

Why Adair & Co exists

Small and mid-sized businesses deserve a real shot at the next shift.

In the spring of 2026, I became convinced that AI was going to fundamentally change how people find businesses and products. So I tested it with a client I respect: a strong, growing, locally owned consulting business. When I looked at what AI was recommending in their space, they weren’t in it. The results were dominated by large national companies and franchises.

That mattered to me, and not just professionally. I believe locally owned and small-to-midsize businesses should be able to compete and thrive alongside much larger companies. They create jobs, give families security, strengthen communities, and are a big part of the American entrepreneurial dream. I don’t want AI—or any major technology shift—to become one more force that makes the biggest companies bigger while excellent smaller businesses get harder to find.

So I did what I always do: investigate why it was happening, figure out what the business could actually control, test practical changes, and adapt based on what worked. That became our AI Search work.

But the conviction underneath it is bigger than AI Search. Enterprises have strategy teams, operations leaders, technology departments, and AI specialists. Most growing businesses don’t, and shouldn’t have to build all of that internally to compete. Adair & Co exists to give owner-led businesses access to that kind of strategic, operational, technology, and AI capability: growth and scaling, operations, systems, technology, AI, and advisory or fractional leadership when it’s the right fit.

Because this landscape moves quickly, I keep studying, testing, and adapting across the practical side of AI for business: applications, operations and systems, strategy and adoption, governance and policy, risk, privacy and security, and cybersecurity. The value is the combination of broad business understanding, technical depth, and continuous research and testing—translated into practical action a growing business can actually take.

Recent proof

Applied, not theoretical.

A weekly report, automated

Helped a controller automate a time-consuming recurring weekly report, reducing preparation time from roughly 2–3 hours to about 20 minutes.

Enterprise AI deployment

Currently deploying Claude with SharePoint at the enterprise level — work that goes beyond individual prompting into real information and workflow environments.

AI showing up in discovery

A current AI Search engagement has begun capturing leads who specifically report finding the business through AI, with identifiable LLM referral traffic increasing month over month.

How I work

What you can expect.

Practical over theoretical

I don't sell visions. I build working systems. Every engagement ends with something real running inside your business — not a deck, not a plan, not a recommendation to go figure it out yourself.

Your business, not a template

Every engagement starts with a real understanding of your specific operation. I'm not here to push a preferred vendor or hand you a generic roadmap.

Local and accountable

I was born in Fort Worth. I built my career here, and I'm raising the next generation here. Your success is personal to me in a way it can't be for someone who moved here recently.

Honest clarity

The right fit matters to both of us.

This is a fit if…

  • ✓

    You've built a business that's outgrown its current systems

  • ✓

    You want hands-on implementation help, not just another tool recommendation

  • ✓

    You value a long-term relationship with someone who understands your business deeply

  • ✓

    You're based in North Texas or the greater Fort Worth area

This isn't a fit if…

  • ✗

    You're looking for basic IT support or a helpdesk

  • ✗

    You want someone to recommend a tool without understanding your business first

  • ✗

    You're not ready for honest feedback about where your operations are holding you back

  • ✗

    Your primary decision factor is price rather than outcomes

Looking for managed IT or cybersecurity support instead? Our sister company, Signal Point Cyber Co, handles infrastructure, security, and ongoing IT support for North Texas service businesses.

Fort Worth born and raised

"Helping North Texas businesses grow isn't just what I do. It's personal. I grew up here, I built my career here, and I'm raising the next generation here."

Adair Taulbee · Fort Worth Chamber · Parker County Chamber · NSITSP

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