About Adair Taulbee | Founder, Operator & Technology Advisor

Adair Taulbee

Founder, Adair & Co

Hometown

Fort Worth, TX — born & raised

Serves

Established service businesses, in North Texas and beyond

Experience

25+ years across operations & technology

Path

Operator → Technologist → Entrepreneur → Advisor

Certifications

Microsoft Certified · ITIL Certified

Tell Me What’s Going On

My story

How do you make a growing organization actually work?

That question has followed me through 25+ years at the intersection of business operations and technology — from technical support, through infrastructure and helpdesk leadership, application support, product management, enterprise IT and ITIL process implementation, and technology leadership, into operations, consulting, entrepreneurship, AI, and cybersecurity. Those aren't disconnected résumé chapters. They're the same question asked from a different seat every time.

I've also founded and co-founded businesses myself — including a fintech SaaS company — which means I've personally worn the sales, delivery, operations, finance, technology, marketing, customer service, hiring, and prioritization hats. That's not theoretical experience. It's what lets me give you a straight answer about cost, timing, capacity, complexity, and competing priorities, because I've had to weigh those same trade-offs with my own money and my own team.

My deep experience spans tax and accounting software and publications, home building, third-party logistics, fintech SaaS, IT service providers and MSPs, and home care — with broader advisory exposure to other owner-led service businesses. The industries change. The patterns often don't: knowledge trapped in people's heads, broken handoffs, unclear ownership, manual work, underused technology, inconsistent execution, and an owner acting as the connective tissue holding it all together.

Every business is now a technology business to some degree, and AI accelerates what's possible — but it doesn't replace the need for good people, process, systems, and traditional technology done well. My approach is to leverage AI where work is repeatable and doesn't require human judgment, freeing people for the work where relationships, expertise, and judgment matter most. The goal is putting the work in the right place, whether that's a person, a process, existing technology, automation, or AI.

I grew up in Fort Worth with a father who spent his career on the flight line — starting at General Dynamics and retiring from what had by then become Lockheed Martin. Growing up around that world, flight terminology became part of how I think, which is probably why Takeoff resonates as the standard for where I like to take businesses: the work isn't done until there's real operational lift.

Today that means helping established service businesses get their operations, systems, technology, and AI actually working together — using AI extensively in our own operation, which means we implement what we live inside daily, not what we theorize about.

Why Adair & Co exists

Businesses grow on the promises they keep.

Adair & Co exists to help established service businesses deliver on their promises. Clients stay, refer, and spend more with the businesses that consistently do what they said they would do. That kind of consistency is rarely an accident. It comes from clear processes, employees who feel prepared and supported, and technology that makes the right thing the easy thing.

Most smaller and growing businesses don’t have a full bench of executives to make that happen, and advice alone doesn’t change how work gets done. So Adair & Co brings both: experienced leadership to figure out what’s really going wrong and what to do about it, and hands-on execution to put better processes, tools, training, and communication in place and make them stick. AI and automation are part of that, always in service of the people doing the work, never as a substitute for them.

Larger companies have strategy teams, operations leaders, technology departments, and AI specialists. Locally owned and growing businesses deserve access to the same caliber of capability without having to build all of it internally. That conviction runs through everything we do: Scaling & Operations, Managed AI Services, and AI Search each apply it to a different challenge. For some businesses, it also means ongoing advisory or fractional leadership.

I believe the beginning of a client relationship sets the tone for everything that follows: the expectations you set, the information you collect, the handoffs between your people, and whether anyone follows through. It’s often the first place I look when service feels inconsistent, and it shapes how I think about every system I help put in place.

Because this landscape moves quickly, I keep studying, testing, and adapting across the practical side of AI for business: applications, operations and systems, strategy and adoption, governance and policy, risk, privacy and security, and cybersecurity. The value is the combination of broad business understanding, technical depth, and continuous research and testing—translated into practical action a business can actually take.

Recent proof

Applied, not theoretical.

A weekly report, automated

Helped a controller automate a time-consuming recurring weekly report, reducing preparation time from roughly 2–3 hours to about 20 minutes.

Enterprise AI deployment

Currently deploying Claude with SharePoint at the enterprise level — work that goes beyond individual prompting into real information and workflow environments.

AI showing up in discovery

A current AI Search engagement has begun capturing leads who specifically report finding the business through AI, with identifiable LLM referral traffic increasing month over month.

How I work

What you can expect.

Practical over theoretical

I don't sell visions. When an engagement is about implementation, you end up with something real running in your business and your people prepared to use it. When it's about planning or advice, you get a clear, actionable path — never a deck and a “good luck.”

Your business, not a template

Every engagement starts with a real understanding of your operation, your service problems, and the people doing the work. I'm not here to push a preferred vendor or hand you a generic roadmap, and I stay involved through adoption and follow-through.

Rooted and accountable

I was born in Fort Worth. I built my career here, and I'm raising the next generation here. That sense of accountability goes with me to every client, wherever they are.

Honest clarity

The right fit matters to both of us.

This is a fit if…

✓
You've built an established service business that's outgrown its current systems
✓
You want hands-on implementation help, not just another tool recommendation
✓
You value a long-term relationship with someone who understands your business deeply
✓
You want your clients to experience consistently exceptional service

This isn't a fit if…

✗
You're looking for basic IT support or a helpdesk
✗
You want someone to recommend a tool without understanding your business first
✗
You're not ready for honest feedback about where your operations are holding you back
✗
Your primary decision factor is price rather than outcomes

Looking for managed IT or cybersecurity support instead? Our sister company, Signal Point Cyber Co, handles infrastructure, security, and ongoing IT support for North Texas service businesses.

Fort Worth born and raised

"Helping businesses deliver on their promises isn't just what I do. It's personal. I grew up in Fort Worth, I built my career here, and I'm raising the next generation here."

Adair Taulbee · Fort Worth Chamber · Parker County Chamber · NSITSP

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I didn't end up here.I'm from here.